If a law firm needs to build brand awareness or increase phone calls, it may benefit from working with a marketing consultant. However, if the firm wants to implement specific campaigns, it is best to partner with an agency.
Getting past gatekeepers in a law firm can be challenging. Having tailored marketing services and products can help your agency stand out amongst competitors.
1. Experience
A goodAtlanta marketing agency for lawyerswill have extensive experience in creating effective online campaigns. They should also have a clear understanding of the specific challenges and opportunities facing law firms. They should be able to offer a wide range of services, including content marketing, SEO, PPC, social media management, and website development.
Attorneys are a demanding audience, so it’s important to have an effective marketing strategy that appeals to their needs and wants. An effective marketing campaign for attorneys can help build trust and confidence with potential clients, increase case leads, and generate new business.
Choosing a lawyer marketing agency with the right experience can be a big decision for your firm. Before you choose an agency, take the time to interview them and ask for references. Also, ask about their experience working with law firms and whether they have any specialized skills or tools that would be beneficial to your law firm. You may also want to consider a test run with the agency to see how they work and how well they perform.
2. Track record
A good marketing agency for lawyers will have a solid track record of delivering results. They will be able to develop a campaign that will target your ideal client profile and increase your firm’s visibility online. They will also be able to provide you with a range of services, including social media marketing, content creation, and PPC advertising.
The agency should be able to provide you with a portfolio of past work and case studies. These will give you an insight into their ability to meet your expectations and goals. They should also be able to offer you analytical reports and updates.
Choosing a marketing agency for law firms can be challenging, especially with the amount of spam you have to deal with. However, if you follow these tips, you can choose an agency that will provide you with the best results. This will help you improve your online visibility, increase leads and clients for your law firm, and enhance your brand image.
3. Reputation
A good marketing agency for lawyers has a strong reputation. It’s a sign that they’re dedicated to their work, provide high-quality services, and deliver results. They should have a track record of success, portfolios of past projects, and case studies of their clients. They should also offer weekly or monthly analytical reports to keep their clients informed of the progress of their strategies and campaigns.
Lawyers are professionals in their fields and value accuracy and detail in the services and products they use. This makes it essential for them to find a marketing agency that is up-to-date with the latest digital trends and can tailor their strategies accordingly.
The best law firm marketing companies understand the importance of customer data and use it to create actionable marketing strategies that grow their clients’ businesses. They’re able to leverage their expertise in SEO, PPC, social media and other online marketing techniques to generate measurable results for their clients.
4. Pricing
Law firms are notorious for their skepticism, especially when it comes to marketing agencies. However, if you understand and appreciate their concerns, you’ll be able to sell them on your services. The key is to show them how your agency can solve their problems and generate a high return on investment.
For example, if you’re pitching a legal digital marketing company to a Partnership-level attorney, you could write them a highly personalized letter on branded letterhead that clearly defines the pain points that your agency can help address. This is a much more effective strategy than running a Facebook ad that’s not tailored to their business needs.
Furthermore, you can prove that your marketing agency for lawyers can deliver resultsproviding white-labeled reporting on the metrics that attorneys care about the most. This shows that your agency can save them time and money while generating a strong return on their investment. This will make them more likely to sign with you.